Consumers are trending toward immediacy in unprecedented ways. Faster responsiveness is a consumer expectation. Outdoor LED signs are the perfect medium for dynamic content and fresh updates that follow last-minute or unexpected occurrences. (Remember Oreo's response to the Super Bowl black out? Oreo Wins The Superbowl) Businesses worried about technology's depersonalizing effects can take heart in responsiveness that provides the advantage of fostering loyalty, giving customers what they want faster than a competitor. Think of it as having a live greeter in the parking lot who helps everyone find just what they need.
Combined Digital Signage with Proximity Marketing
Proximity selling is already part of the DNA of an LED digital sign, but interactive trends take it to the next level. Digital outdoor signs can combine interactivity and proximity through visible and vibrant content. With LED digital capabilities, businesses will be able to promote loyalty clubs or on the spot coupons and promotions. Combine digital signs with a proximity marketing tool and deliver exclusive content to a smart phone the minute a customer steps inside. In this green marketing option, there are no coupons to remember and no wasted delivery costs.
Exclusive Proximity Content Via Wi-Fi Poster
Better yet, reach consumers while they're still in their cars in proximity of a business. Marketing solutions company, Cheil Worldwide recently developed a concept for CJ Entertainment in South Korea, where consumers get exclusive content when they are in proximity of a Wi-Fi poster (Cheil Worldwide Wi-Fi Posters). That technology is on the horizon, but right now outdoor digital signs are ideal for location-based advertising. It's a unique way to bring consumers from the traffic light out front inside to shop. An IBM study suggests that up to 72 percent of consumers respond to an interactive message received if they're in sight of the related retail location.
The era of technology driving society is changing. With newer applications and readily available tech, we will continue to harness its power to personalize our lives, ease day-to-day decisions, and give consumers the knowledge to streamline their lives. Interactive marketing is actually less intrusive because, compared to traditional marketing, it is tailored to customers' needs and daily routines, making technology serve society in unprecedented ways.
Original article from Sign Industry